If there's one thing inexperienced anglers forget when buying a GPS or chartplotter, it's how they'll hold it. Seasoned anglers know they need a sturdy, convenient mount like the RAM Mounts® Ball Mount with Round Base for Humminbird® Helix™ 9,...

Humminbird through hull transducers.

Trolling motor transducers for Humminbird graphs.

Humminbird ice transducers are specially designed for ice fishing, delivering accurate sonar readings through the ice to help anglers locate fish with precision. Built for cold-weather performance, they provide clear target separation, depth readings, and reliable signals without drilling unnecessary...

Mounting brackets for Humminbird transducers on a trolling motor.

Mounting brackets for all Humminbird hull mounted transducers.

Transducer adapter cables for various Humminbird Units.

Humminbirds Ethernet cable and system allows the connection of two Ethernet capable units to be connected and read data off one another.

Covers for Humminbird graphs.

Conversion kit to make Humminbird units portable.

Meet the leakproof, tough-as-nails, carry-the-day soft cooler. Around here, we call it the Hopper Flip™ 8. Its wide-mouth opening makes for easy loading and access to your food and drinks. Its compact, cubed body means ultimate portability — go off...

Any tumbler that's coming along for the ride needs to be tough enough to keep up. Our Rambler® 591 ml / 20 oz is made from durable stainless steel with double-wall vacuum insulation to protect your hot or cold beverage...

The Rambler® 887 ml / 30 oz. is the tumbler that gets you through the day. Your morning brew stays hot, and your iced coffee will stay cold - so take your time. Kitchen-grade stainless steel with double-wall vacuum insulation...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and...

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by...

Building on the classic articulated body style, the Scatter Rap® Jointed swims with an irresistible, seductive action. The jointed body combined with a Scatter Lip takes action to the "Nth" degree, triggering strikes from otherwise uninterested or hesitant fish. The...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap® in a super-sized presentation. Deadly for northern pike and musky, it is equally effective when...

A minnow profile bait, the Jigging Rap swims in tantalizing circles when raised and lowered. Quick snap rod tip darts in sporadic motion.

Floating balsa wood bait featuring a water-churning stainless steel propeller that sputters like a wounded baitfish on crank and pause retrieve. Fished with a snap retrieve, the Skitter Prop® dives and rolls, combining the chug of the prop and the...

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing strikes from aggressive...

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side motion-and-sound combination that imitates wounded or...

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled. Tough Balsa Body Wire Through Construction Deep...

Sometimes to get big, you have to go small. Not just for panfish, the Ultra Light Pop triggers reaction strikes from smallies and LMBs, too. Natural & Chrome Patterns, 3D Holographic Eyes Deep Cupped Lip, Thin, Flat Chin Technique: Topwater,...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. SuspendingNeutral Buoyancy Long-Casting Loud Rattles Runs Straight...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way...

 The Arashi® Vibe is designed for tough bite conditions. Generate subtle vibration and sound at incredibly slow speeds with either a steady retrieve or lift-fall technique. Soft knock rattle provides a single cadence sound that attracts without overpowering. Self-tuning line...

The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action. 60° angle keeps lure swimming in the perfect position....

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attraction. The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 30 feet unassisted, getting...

The SideKick Dry™ is designed to keep the important things accessible, secure, and 100% dry. This waterproof gear case is the worry-free way to carry your keys, wallet, fishing license, and phone in the wild. It’s constructed with a powerfully...

Recognize these latches from anywhere? If you own an ATV, you might. These latches are built to withstand the pounding an ATV dishes out, and they’ll also last for years on your YETI® cooler. Same goes for the latch keepers,...

Delivers extra power to push through heavy vegetation. Includes prop pin, nut & washer.

The Snap Rap® brings a hot new technique to anglers fishing sandy and gravel bottoms as well as deep west-coast reservoirs. This unique, tough little bait is fished with a snap retrieve method… darting fast on rod snap, then quickly...

The profile, one-of-a-kind darting action, balancing system and realistic color patterns all contribute to the incredible fish-catching ability of the ONETEN. The tungsten Multi-Way Moving Balancer System (PAT.) not only fuels unparalleled action and huge flash, but also powers bombing...

The Megabasss Ito Vision 110+1 Jerkbait is designed to dive 3ft deeper in depth than the original Ito Vision 110. The 110+1’s medium bill is crafted to eliminate the traditional issues of high water-resistance, fatigue, and deadened darting-action often associated with long-bill...

The Megabass Spark Shad features an incredibly lifelike profile, complete with anatomically correct fins that also help stabilize the bait and keep it from rolling at high speeds. The paddle tail kicks and thumps even at slow speeds thanks to...

Gamakatsu’s most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. The Octopus hook comes in a wide variety of sizes, colors and finishes, including fluorescent finishes. 1/0 = 5 per pack 1–2 =...

Gamakatsu’s Finesse Wide Gap Hook is the perfect hook for wacky rigging for bass. It’s also a great hook for free drifting for salmon and steelhead with small baits. 6 per pack

Gamakatsu’s Weedless Finesse Wide Gap Hook features an innovative nylon weed guard that allows you to pitch your wacky rig into the heaviest cover.

Gamakatsu’s standard offset shank hook with a round bend for a larger bite area. Perfect for Carolina rigging, or any time you need a stealthy presentation. 5 per pack 

Building on the success of the Heavy Cover Worm Hook, Gamakatsu added the new Super Heavy Cover Worm Hook to create an exciting and versatile series for 2012. The Super Heavy Cover Worm Hook is indestructible with a welded eye...

Gamakatsu’s Split Shot/Drop Shot Hooks are the ultimate hook for nose hooking a Roboworm, small Gitzit, or any number of soft plastic drop shot baits. When it’s time to get serious about finesse fishing this hook will amaze you. Gamakatsu’s...

Aldebaran MGL offers paramount lightweight performance. The MGL spool allows anglers to cast small baits with ease. At 4.8oz, it is the lightest reel in the Shimano lineup, giving you all day comfort. Hagane Body MGL Spool X-Ship Gearing Silent...